White Oaks
This rebrand concept focused on elevating the existing
identity of long-standing bar, White Oaks Saloon, through a cleaner, more
minimal brandmark that still nods to its American heritage. The new monogram
features looping lines inspired by a whiskey still as a reference to
distillation and the bar’s focus on fine spirits. The name was refined from
White Oaks Saloon to simply White Oaks, creating a sharper, more modern
impression. Supporting collateral, from signage and menus to glassware and
coasters, was designed to carry that same balance of sophistication and
familiarity.