Rising Grounds is a rebrand concept for STREAT, a Melbourne café social enterprise that supports disadvantaged youth through hospitality. The goal was to design a whole new identity to a brand that wasn’t represented well enough in Melbourne’s competitive café culture. The deep rebrand better communicates the brand mission, celebrating growth, optimism and community with a name and tagline that reflect both social impact and great coffee. The visual direction is bold and human, with vibrant colours, upward movement and patterns inspired by connection and progress. The result is a brand that feels alive, contemporary and true to the people it represents.