Dougal Etheridge

GramicciThis spec ad for Gramicci aimed to reposition the outdoor wear brand within a streetwear context. Shot vertically for social media, the ad focuses on energy and movement with a particular focus on audio capture and sound design to enhance the urban soundscape. From planning to shooting and editing, the entire process was completed in a week and submitted to the Sony Cinematic Video & Audio Capture Competition.

My production roles:
Co-Producer, Camera Operator, Sound Designer

Collaborator:
Dale Armstrong