Dougal Etheridge



Audio TechnicaThis idea for this spec ad came about after filming some cinematic shots of an Audio Technica turntable. Just from this aimless shooting session and listening to countless LPs, we were inspired to capture the product and our interaction in the form of advertising, even with minimal budget.
We got planning and wanted to incorporate some form of narrative to make it feel relatable and to communicate the escape from digital to analogue. What started with a slow and jazzy beat quickly turned into something much more energetic and fast paced, which perfectly captured this theme of immersion.


My production roles: 
Co-Producer, Camera Operator, Set Designer

Collaborators: 
Girard Hicks, Thomas Jimmink, Charlotte Holland