Dougal Etheridge

Hello,

I’m Dougal Etheridge, a multidisciplinary designer working across communication design and photomedia. I approach art direction with curiosity and character, and I thrive by drawing out the essence of a brand and expressing it with its own unique flavour.

Advertising

I see advertising as a way to build strong connections with an audience through storytelling and the visual language of a brand. Every product or service carries a feeling, an aesthetic and an ethos. Good advertising taps into these unspoken themes with subtlety by showing rather than telling.

Photography

Photography is the backbone of my creative practice. Capturing visuals is often the quickest way for me to bring an idea to life and offers full control over how something is represented or perceived. Photography and communication design go hand in hand and these works explore how I use photography and art direction across publication, advertising, and creative expression.

Branding

My approach to branding is about expressing as much as possible with as little as possible. Every brand has so much to say but the real craft lies in boiling it down to a concise visual identity, giving the brand its own flavour and style that can be used across all applications.

Video Production

The quality of production can make or break a project. I love the craft behind camera work, lighting and audio, all contributing to an experience of visual storytelling. Film making to me is a way of immersing an audience into something that is thoughtful and intentional.

Dougal
Etheridge

Contact:dougal.creative@gmail.com
0401 898 484

Socials: